Vada Grantham Guest

Vada Grantham

Vada Grantham is the CEO of Revelations Research Solutions, a Des Moines-based market research firm helping businesses uncover real customer insights to make smarter, more human-centered decisions. With decades of experience in consumer research, Vada specializes in turning data into clarity—guiding entrepreneurs, startups, and corporations to move beyond assumptions, ask better questions, and build strategies that truly connect with their customers.

Appears in 1 Episode

Beyond Assumptions: Asking Better Questions in Business
#13

Beyond Assumptions: Asking Better Questions in Business

In this episode of Intentional Change, Shawn FitzGerald sits down with Vada Grantham, CEO of Revelations Research Solutions, to explore the power of asking better questions and listening to customers with intention.Vada shares how market research goes far beyond surveys—it’s about uncovering insights that reveal why people buy, what truly matters to them, and how businesses can avoid costly mistakes. From blind spots caused by emotion to websites that silently drive customers away, Vada explains how research helps business owners see clearly, adapt quickly, and make smarter decisions.You’ll discover:Why assumptions can quietly sabotage great ideasHow better questions uncover human behaviorThe surprising ROI of research for both startups and large firmsWhat your website might really be saying to customersHow to balance gut instincts with data-driven clarityIf you’ve ever wondered how to uncover what customers are really thinking, this episode is for you.